Leveraging ASX Announcements to Gain Market Traction

ASX announcements are the core method by which listed companies communicate with shareholders and the investment community. This information, price sensitive or not, is how the stakeholders are able to stay up to date on corporate activities and thus, are used as a primary basis for making investment decisions. 

Everyday the ASX puts out hundreds of announcements produced by the 2,260 companies listed. In a crowded arena with more announcements than any one person could absorb in a single day, how do C-Suite executives leverage ASX releases to gain media traction?

This is where Investor Relations (IR) firms come to the aid of companies wanting to stand out and have their message heard. 

Operating at the intersection between finance, communication and marketing, IR professionals are able to leverage media networks to amplify your investment narrative to a larger audience. 

Below are Investability’s tips for writing ASX announcements that garner the attention of the media. 

6 Tips to Gaining More Market Attention From Your ASX Announcements 

  1. Make announcement highlights short and punchy. Investors are time poor so you need to articulate the key points in the highlights, given many investors won’t read past this point. 
  2. Use simple language that can be understood by the greatest number of investors 
  3. Limit the use of jargon and avoid overly technical phrases (especially in the announcement highlights)
  4. Insert the company’s tagline in the opening sentence of the announcement, directly after the company’s name (eg. Investability Ltd (ASX: INV) (Investability), an investor relations firm specialising in shareholder and media engagement, is pleased to announce…)
  5. Include “Notes to Editors” or an “About Us” section in announcements, summarising the key investment highlights of your company to make it easy for journalists to copy or paraphrase 
  6. Include a contact phone number and email address of you Investor + Media Relations representative who can set up an interview with journalists wanting an exclusive comment  

If you’re wanting to learn more about how your company can use the expertise of an Investor Relations consultancy to leverage your announcements for greater media exposure, contact Investability.

More insights

  • Meet the New Wave of VCs Championing Female Founders

    Meet the New Wave of VCs Championing Female Founders As of 2023, one in three venture capital deals in Australia involved a female founder, according to a report by Cut Through Ventures. However, a quiet revolution is taking place. Female founders an...

    Read more
  • The Outlook for New Company Listings on ASX in 2025

    The Outlook for New Company Listings on ASX in 2025 and What it Means for Australian Investor Sentiment After a period of subdued activity, investment banks are optimistic about a revival in IPOs in 2025, supported by anticipated interest rate cuts a...

    Read more
Investability

investability_

Investor Relations
We help great companies get investors
🌎 Global client base
📈 Private, IPO & Listed Companies
🤓 IR / Financial PR

Load More Follow on Instagram
It appears you're using an old version of Internet Explorer for safer and optimum browsing experience please upgrade your browser.