Redefining Investor Relations: Goals That Matter Most

Across all ASX sectors, three priorities consistently rank at the top:

1. Shareholder Engagement (4.54/5):
   Foundations matter. Transparent, two-way communication builds trust, aligns expectations, and transforms passive holders into long-term champions.
2. Disclosure Quality & Credibility (4.51/5):
   In a high-noise environment, clarity wins. Timely, well-structured disclosures help define the narrative, control risk, and lift perception.
3. Governance & Compliance (4.43/5):
   Strong governance attracts sophisticated capital. Increasingly, funds screen for ESG credentials, board independence, and reporting rigour before they even look at the pitch deck.

Key insight: These priorities signal a shift toward investor-centric IR – not just protecting the company, but championing the investor experience.

Secondary But Strategic IR Objectives: Valuation & Visibility

While optimising valuation, targeting the right shareholder mix, and increasing research coverage remain essential, these are often outcomes of great IR – not inputs.

Equity research, for instance, doesn’t emerge from hope. It’s earned through proactive communication, consistent newsflow, and real traction – all enabled by strategic IR.

IR Objectives That Matters Less (Surprisingly)

Interestingly, traditional investor relations benchmarks like increasing market cap, liquidity, and capital access rank lower in priority.

Why? These are lagging indicators. The best IR teams focus instead on what drives capital formation: investor confidence, coverage, and clarity of story.

From Storytelling to Strategy

Today’s leading investor relations professionals do far more than act as a mouthpiece for management. They translate complex operations into compelling investment cases. They know what investors are thinking before the questions are asked. They manage perception as closely as performance.

Put simply: good IR doesn’t just describe value – it helps create it.

Investability Case Study: American West Metals (ASX: AW1)

Challenge:
Minimal institutional interest. No broker coverage. Low visibility in key markets.

Solution:
Investability was engaged to lead the IR and media strategy ahead of American West Metals’ inaugural JORC Mineral Resource Estimate and drilling campaign expansion at its flagship Storm Copper Project in Canada.

What we delivered:

• Strategic ASX newsflow
• Broker and institutional targeting
• Purpose-built investor webinars and roadshows
• Social media, email and media campaigns

The results:

• Email list grew from 1,203 (Q1 2023) to over 11,700 (Q1 2025)
• Quarterly social impressions increased from under 10,000 to more than 45,000
• PDAC investor webinar attracted 120+ attendees and drove a 12% uplift in share price
• Broker coverage expanded from zero to four firms
• Media mentions rose from 727 (Q1 2023) to over 5,000 (Q3 2024)
• Institutional sentiment improved dramatically: “Proactive engagement has made following the project seamless.”

Before Investability: a compelling project with little visibility.
After Investability: a standout small-cap story with analyst coverage, media attention and growing institutional conviction.

Redefining IR with Investability

We work with emerging companies to:

• Build high-conviction investor messaging
• Target the right brokers, funds, and retail channels
• Deliver high-performance digital campaigns
• Create compelling investment materials
• Coach executives for earnings calls, investor events, and deal roadshows

Whether you’re a pre-revenue explorer or a tech scale-up nearing IPO, we help shape the narrative that investors need to hear – and act on.

Ready to Raise Your IR Game?

In a market where perception and positioning can shift value by millions, strategic IR is a multiplier. Let’s redefine what your investor communications can achieve. Get in touch to explore how Investability can sharpen your message, broaden your audience, and build shareholder confidence that sticks.